AWS Case Study - Greybox

GREYBOX (Notifly): Achieving Real-Time Data CRM Optimization

20% Operational Cost Reduction Transitioned partial AWS Lambda workloads to ECS (Fargate)

99.99% System Stability Enhanced database performance and stability through Aurora migration

Overview

Notifly by Greybox is a B2B SaaS CRM tool that supports business expansion by providing real-time data processing and CRM notification functions. Through AWS infrastructure optimization, SmileShark reduced operating costs by 20%, increased system availability to 99.99%, and ensured data durability of 99.999%, achieving scalability and reliability.

Challenge

• Real-Time Data Processing Costs:

  • Increasing operational costs of Glue and AWS Lambda due to a rise in real-time traffic.

• Technical Issues:

  • Connection problems in AWS Lambda(Node.js, PostgreSQL-based)

• Scalability Requirements:

  • Continuous business growth demanded enhanced infrastructure stability and efficiency

Solutions

💪 SmileShark's Expertise Leveraged AWS ECS (Fargate) to enable efficient application deployment and cost optimization, effectively addressing Greybox's real-time data processing and customer communication requirements.

• Cost Optimization and Efficiency Improvement:

  • Proposed Glue cost optimization and Reserved Instance(RI) usage

  • Reduced operational costs by transitioning some AWS Lambda workloads to ECS (Fargate)

• Infrastructure Stabilization:

  • Migrated from RDS to Aurora, enhancing database performance and scalability

  • Established a stable operating environment with Aurora's 99.99% availability and 99.999% data durability

• Traffic Management and Architecture Optimization:

  • Designed efficient data management in a multi-tenant structure

  • Handled stable traffic processing using AWS CloudFront

Outcome

💬 Customer Testimonial "Through our collaboration with SmileShark, we were able to reduce costs and establish a stable operational environment. Especially the adoption of ECS and Aurora greatly contributed to system scalability and stability." - MinKyu Cho, VP of Engineering, Greybox

• Operational Cost Reduction

  • Reduced Glue costs by 20% through AWS optimization

  • Lowered operational costs by 15% via ECS transition

• Enhanced System Stability

  • Achieved 99.99% database stability through Aurora migration

  • Guaranteed 99.999% data durability with Aurora

• Improved Scalability and Cost Efficiency

  • Minimized conversion costs using PoC credits

  • Established scalable infrastructure based on AWS

Architecture

*Configuration diagram for illustration purposes only and does not represent the actual architecture.

🏢  About Greybox Greybox is startup offering the CRM marketing solution "Notifly", which provides optimized personalized messaging services to SMEs. Notifly automates customer messaging through various channels (app push, web push, Kakao notifications), enhancing marketing efficiency. Within a year and a half of its launch, it was adopted by over 80 companies, gaining rapid market recognition. With core competencies in data science, AI-based personalization, and real-time messaging, the company is actively expanding into domestic and international markets.