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HelloMarket

Migrate without downtime using DMS
​Performance efficient and 25% cost savings over IDC with optimized instance types

HelloMarket SMB Case Study

About HelloMarket

Hello Market, a used trading platform that handles fashion brands, provides a platform where you can purchase various fashion brand products at a cost-effective price and can easily use it even when selling used clothing in bulk.

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Company Name

HelloMarket

Business Areas

E-Commerce Business

Establishment

2011.04

​Homepage

Project Start Date

Project End Date

Challenges

  • Hello Market, as an online fashion product platform, has problems of uploading a lot of products and increasing web page loading speed. In addition, they are constantly trying to increase the specifications so that there are no problems with the server according to the increasing platform usage, but they felt burdened by cost issues. And to solve the security problem of blocking external users who make malicious attacks, they decided to migrate the IDC to AWS to solve the content load speed, server stability and cost, and security problems.

  • As an online fashion product platform that needs to upload many products, it is necessary to increase the loading speed of web pages through CDN.

  • Configuration is required to ensure that there are no problems with the server according to the increasing platform usage

  • Redundancy required for security and high availability

  • Need to minimize burden on manpower by minimizing instance management

  • Need to strengthen security against malicious traffic attacks

  • Needs for Monitoring and Alerting

What SmileShark proposed

  • Configuring Amazon CloudFront for Content Delivery and Fast Distribution

  • Auto Scaling is suggested to recommend an overprovisioned server as an appropriate server type through consulting and to continuously increase the specification.

  • Proposal for Multi-AZ configuration and main infrastructure Private Subnet deployment configuration

  • Proposal for database management automation after migration of existing EC2 to RDS

  • SSL certificate issued through AWS ACM and applied to CloudFront to propose encryption of data in transit

  • Suggest to sound an alert when threshold is reached through CloudWatch + SNS service

Architecture

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AWS Services used

Amazon-EC2

Amazon Elastic Compute Cloud (Amazon EC2)

AWS DMS

AWS Database Migration Service (AWS DMS)

AWS-Lambda

AWS Lambda

Amazon Aurora

Amazon Aurora

Amazon-CloudFront

Amazon CloudFront

Arch_Amazon-CloudWatch_

Amazon Cloud Watch

Amazon-Route-53

Amazon Route 53

Outcomes

  • Improved content delivery speed by 40% while simultaneously saving 70% of CDN costs

  • Optimized server performance by handling the surge in reserved traffic

  • Traffic load balancing through ELB (Elastic Load Balancer)

  • Ensured high availability through Multi-AZ deployment

  • Reduce total infrastructure costs by 25% and cut database operating costs by 40% through the migration from existing servers to AWS Aurora MySQL

  • Segregated a secure and protected environment through subnet division

  • Data encryption during transmission using TLS/SSL certificates

  • Enhanced overall customer satisfaction by 24%

Try it right now.

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